5 Ways to Market Your Book Online

You’ve written a book and now you want people to read it. Right? Of course you do! You have to get it out there before people can read it. Here is some excellent advice from my good friend, Dwayne Adams, RN, MS, CEO, in his book, The Nurse Expert Vol. 1, Secrets to Being Your Own Publicist.

1. Turn Paper into Digital
By simply making your book available via Kindle and other eBook resources, you expand the reach of people who can buy and read your book. Kindle books are remarkably easy to market: all a customer has to do is click a link to download. This makes your work easier than having to convince them to drive to the bookstore to buy it. Kindle Direct Publishing provides a comprehensive guide to help you format and market your Kindle book.

Need help formatting for digital delivery? Contact me at www.karenzomedia.com or email me at kazsilvestri@yahoo.com

2. Use Amazon to Your Advantage
It’s hard to remember life before Amazon, isn’t it? Many authors don’t realize the amount of tools available to them, just on their books page. If you’re self-published, you should have access to fill out your book’s description and details, as well as tags that relate to the book. The cool thing about tags is that as other people search for books with these tags, they’ll find yours. You can also start discussions that may draw in others who are looking at your book.

Listmania is another great tool for authors. With it, you can create a list of related books, such as “Must-Read Small Biz Books” and include your own. “So You’d Like To…” is another useful feature. If you’re an expert in, say, baking organic pizzas (and have written a book on it), you can create a guide that discusses the topic and recommends books to help readers.
And don’t forget reviews! Amazon shoppers look to see what others think of books, so encouraging your readers to review your book on Amazon will help sell more.

3. Check Out Author Marketing Club
Author Marketing Club, a new free service created by Jim Kukral, aims to help authors who don’t have a clue how to market their books promote it through various tools. The service is also available for readers who want access to new and free releases. As Jim says:
“You can’t just throw your book up on Amazon and hope and pray.”
His site includes tools that get authors’ books in front of readers, a forum to connect with other authors, and free landing pages for books. There are also videos to help with uploading a book to Amazon.

4. Use GoodReads to Promote
If you haven’t checked out GoodReads, it’s worth a look. Think of it as Facebook for book lovers. You can share what you’re reading, review books and look for suggestions. As an author, there are marketing tools at your disposal. You can create an author bio and list your books, conduct a book giveaway, or give a Q&A on your books. Many people use the site as a way to discover new reads, so this is a good audience to be in front of.

5. Connect with Bloggers
Bloggers review books. By getting several respected bloggers to cover your book, you can be introduced to their readers and find new customers. Find bloggers who cover your topic and reach out to them and offer a review copy.
In addition to these suggestions, blogs and social media are a great way to find new readers. Remember, just like marketing anything, book marketing requires long-term dedication, and begins before your book is even released.

About Karen Y. Hamilton

Karen leads workshops in Creative Writing, Poetry and Journal Therapy, and Memoir Writing. She has studied genealogy and personal histories since 1987, lecturing and leading workshops on Memoir Writing and Journaling to the community since 1998. Karen holds a BA in English and has studied Literature, Business, and Education at the graduate level. She is a former college instructor of English Composition and Reading. In the past, Karen has worked as a high school & middle school teacher. She currently works as a Curriculum Specialist and is an MFA Creative Writing student at Florida Atlantic University.
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7 Responses to 5 Ways to Market Your Book Online

  1. howardgirls2003 says:

    Great list, thanks for posting! I’d never heard of Jim kukrals site before, it’s a great resource!

  2. Great article! Thanks for the advice. You are concise, helpful and to the point. Very nice.

  3. blairerotica says:

    Why Goodreads and not Shelfari? Just curious. cause they seem the same.

  4. kiraholt says:

    Thanks for the information. I have a novel, Rapid Descent, and new website launching in May. I’ve already checked out a few of the websites listed.

  5. Kari Grace says:

    Oh wow. Kaz, I’m so thankful for you sharing this! I’m pretty sure I’ll be contacting you! You rock!

    • Anand Mulloo says:

      I like what’s said above.
      I am releasing my autobio, EDGE OF THE CLIFF, Vol.1, The Awakening, roughly 1927-1968, on 27th Oct at the BPD, MGI, Mauritius. It relates to historical, social and international events built around my narrative. Any comments?
      Anand Mulloo

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